This is FREE software?
  Yes. the software will run 48 hours free (evaluation period). After that time the user must purchase a "Connection Right" to link the software with the servers of STITCH ERA UNIVERSAL to continue using the program.
If it's free, why are you charging for use?
  The electronic data is free. Starting on July 15, 2013, STITCH ERA UNIVERSAL can be downloaded and installed in all countries, as well as getting the "Connection Right" to use STITCH ERA UNIVERSAL. There are two editions of the software: SEU EXPRESS and SEU STANDARD. The average cost of such editions are: USD 2.00 / 3.00 per month for SEU EXPRESS edition and USD 8.00 / 12.00 per month for the SEU STANDARD edition. The dealers offer may vary.